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Title details for Creating Consumers by Carolyn M. Goldstein - Available

Creating Consumers

by Carolyn M. Goldstein
ebook
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Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.
Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
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Publisher: The University of North Carolina Press

Kindle Book

  • ISBN: 9780807872383
  • Release date: May 28, 2012

OverDrive Read

  • ISBN: 9781469601700
  • File size: 3316 KB
  • Release date: May 28, 2012

EPUB ebook

  • ISBN: 9781469601700
  • File size: 3316 KB
  • Release date: May 28, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Sociology Women's Studies Nonfiction

Languages

English

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.
Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Expand title description text
Business Sociology Women's Studies Nonfiction